博碩士論文 etd-0113114-105557 詳細資訊


[回到前頁查詢結果 | 重新搜尋]

姓名 溫君怡(Chun-yi Wen) 電子郵件信箱 E-mail 資料不公開
畢業系所 傳播管理研究所(Communications Management)
畢業學位 碩士(Master) 畢業時期 102學年第1學期
論文名稱(中) 微整型美容新聞之第三人效果
論文名稱(英) The Third-Person Effect of Micro-Cosmetic Surgery News
檔案
  • etd-0113114-105557.pdf
  • 本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。
    請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。
    論文使用權限

    紙本論文:5 年後公開 (2019-02-13 公開)

    電子論文:使用者自訂權限:校內校外均不公開

    論文語文/頁數 中文/109
    統計 本論文已被瀏覽 5566 次,被下載 0 次
    摘要(中) 台灣近年微整型商機蓬勃快速發展,即使微整型存在著風險,不少民眾因工作所需、個人生活、社會觀感等因素,對於微整型抱持著正面的態度;而有些民眾對於微整型則始終抱持著冷漠、反對的態度。本研究主要目的在釐清對微整型不同立場與第三人效果的關係以及影響民眾未來進行微整型意願的可能因素。
       本研究以微整型正/負面新聞報導內容來檢測微整型的新聞報導是否產生第三人效果,並檢視樂觀偏誤、社會需求性、訊息涉入度及第三人效果認知是否會影響民眾未來接受微整型的意願。本研究以2(意願:有微整型意願/無微整型意願)×2(訊息類型:正面微整型新聞報導/負面微整型新聞報導)的二因子實驗設計,並以樂觀偏誤、社會需求性、訊息涉入程度為干擾變項。本研究採組間設計(between-subject),受測者閱讀正面微整型新聞訊息與閱讀負面微整型新聞訊息的比例各半,共有421位日間部大學生受測。
       研究結果發現,負面微整型訊息所產生的第三人效果並未大於正面微整型訊息所產生的第三人效果。樂觀偏誤、社會需求性、訊息涉入度與第三人效果呈現顯著相關;而社會需求性及第三人效果認知可以有效預測出未來民眾接受微整型的意願。建議未來研究能以出現在不同媒體的訊息內容進行檢測,尋找其他可能影響民眾進行微整型意願的可能因素。
    摘要(英) The micro cosmetic surgery industry in Taiwan has prospered rapidly in recent years. Despite the risks involved, numerous people have positive attitudes toward micro cosmetic surgery because of relevant demands in their career and personal life, as well as social perceptions. By contrast, some people have always been indifferent or opposed to micro cosmetic surgery. The primary objective of this study was to clarify the relationship between differing opinions regarding micro cosmetic surgery and the third-person effect, and the possible factors that influence people’s future intentions to undergo micro cosmetic surgery.
       We investigated positive and negative news reports about micro cosmetic surgery to explore whether news reports produce a third-person effect. In addition, we examined whether people’s future intentions to undergo micro cosmetic surgery are influenced by optimistic bias, social desirability, message involvement, and third-person effects. This study was based on a 2 x 2 (intentions: intentions to undergo micro cosmetic surgery or not; message types: positive and negative news reports regarding micro cosmetic surgery) 2-factor experimental design. Optimistic bias, social desirability, and message involvement were used as intervening variables. Moreover, we adopted a between-subjects research design, that is, the participants were evenly divided into those who had read positive news reports of micro cosmetic surgery and those who had read negative news reports. Overall, 421 daytime university students participated in this study.
       The results showed that the third-person effect produced by negative messages regarding micro cosmetic surgery did not exceed that produced by positive messages regarding micro cosmetic surgery. A significant relationship was observed between optimistic bias, social desirability, message involvement, and third-person effects. Furthermore, message desirability and perceptions of third-person effects can be used to effectively predict people’s future intentions to undergo micro cosmetic surgery. We recommend that future studies examine the messages presented in various media and explore other possible factors that influence people’s intentions to undergo micro cosmetic surgery.
    關鍵字(中)
  • 微整型美容新聞
  • 第三人效果
  • 第三人效果認知差距
  • 樂觀偏誤
  • 社會需求性
  • 關鍵字(英)
  • social desirability
  • optimistic bias
  • third-person perception differential
  • third-person effects
  • news reports of micro cosmetic surgery
  • 論文目次 目 錄
    第一章研究動機與目的……………………………………………...1
    第二章 文獻探討…...……………………………………………… 5
    一、 醫學美容與微整形……………………………………………. 5
    二、 美容醫療議題的傳播現象…………………………………… .7
    三、 第三人效果文獻……………………………………………… 9
    第三章 研究方法…... ………………………………………………17
    一、 前測…...……...……………………………………………….17
    二、 正式問卷之對象…...……………………………………….  17
    三、 研究架構…...………………………………………………… 18
    四、 實驗步驟與流程……...……………………………………….18
    五、 實驗訊息內容…...…………………………………………… 19
    六、 研究變項…...………………………………………………… 20
    七、 統計分析…...………………………………………………… .24
    第四章資料分析與討論……………………………………………...24
    一、 人口變項的描述性統計分析…...………………………… .....24
    二、 變項的描述性統計分析…...……………………………… .....27
    三、 前測問卷之信度、效度分析………….…………..................33
    四、 正式問卷之信度、效度分析..…….…………...…….............35
    五、 研究假設結果.....……………………….…...……….............55
    第五章 研究結論、限制與建議……………………………............61
    一、 研究結論………………………………………………............61
    二、 研究限制與建議………………………………………............64
    參考文獻…………………………………………………….……......65
    附錄一、前測問卷(正面微整型新聞訊息)…………………..…. ....74
    附錄二、前測問卷(負面微整型新聞訊息………………………..... 81
    附錄三、正式問卷(正面微整型新聞訊息)…………………..…. ....88
    附錄四、正式問卷(負面微整型新聞訊息)…………………..…..... 95
    參考文獻 中文部分
    中央日報網路報(2014年2月11日)。〈年後轉職潮 飽滿臉蛋是面試好感度關鍵
    〉。上網日期: 2014年2月11日,取自:http://www.cdnews.com.tw/cdnews_site
    /docDetail.jsp?coluid=112&docid=102639266。
    王正坤(2011)。《整合理性行為理論、組織環境與產品價格探討醫學美容消費
    者行為意圖》。國立成功大學高階管理碩士在職專班碩士論文。
    王鴻儀(2007)。《自主與自我認同:整型現象的社會學考察》。東吳大學社會
    系碩士在職專班碩士論文。
    甘智文(2007)。《外表吸引力、社會文化因素對大學女生美容整型態度影響之
    研究》。高雄師範大學成人教育研究所碩士論文。
    宋奉宜(2003)。《公立醫院自費醫療服務之績效評估—以某醫學美容中心為例》。
    長庚大學醫務管理學研究所碩士論文。
    李定達(1998年11月13日)。(你需要醫學美容?自信就是美),《聯合報》,第
    E2版。
    李怡嬅(2009年12月)。〈對症微調,一輩子都要美〉,《康健雜誌》,133:36-43。
    李佩芳(2010)。《微整型美容之民事責任》。輔仁大學法律學研究所碩士論文。
    余秋慧(2011)。《醫美術後黃金72小時》。台北:金塊文化。
    林文雄(1997年6月3日)。(微整型,修補臉部瑕疵),《台灣時報》,第8版。

    美雅、向倩儀、蔡維鴻(2005)。〈瘦身廣告的第三人效果〉,《中華傳播學
    刊》,7:228-253。
    林素真(2009)。〈反毒影片之第一人效果〉。《廣播與電視》,31:23-53。
    林素真(2009)。〈總統大選公民辯論會之第三人效果〉。《新聞學研究》,101:
    45-88。
    林素真(2010)。〈總統大選負面新聞與第三人效果〉。《傳播與社會學刊》,11:
    71-104。
    66
    林素真(2013)。〈反毒公益廣告對感官刺激追求程度不同者的影響〉。《中國廣告學刊》,18:35-62。
    林慧淳(2009年12月)。〈結伴美麗去〉,《康健雜誌》,133:36-43。
    邱玉蟬(2007)。《電視新聞影音結構對回憶的影響》。中正大學管電訊傳
    播研究所碩士論文。
    吳生忠(2009)。《醫學美容消費者購買決策之研究》。中山大學管理學院
    高階經營碩士在職專班碩士論文。
    吳明隆(20073)。《SPSS統計應用學習實務:問卷分析與應用統計》。台北:知
    城數位科技。
    吳宜蓁、盧鴻毅、侯心雅(2009)。〈樂觀偏誤及預防行為:台灣民眾對禽流感
    的反應〉,《台灣衛誌》,28:505-516。
    洪雅慧(2007)。〈網路電子郵件之「第三人效果」與「第一人效果」--以台灣
    「319 槍擊疑雲」電子郵件散播為例〉,《新聞學研究》,90:1-42。
    侯美絹(2011)。《醫學美容行銷活動對消費者購買意願之影響-以台中市為例》。
    逢甲大學經營管理碩士在職專班碩士論文。
    范逸華(2006)。《人工美的陽謀?台灣整型新聞論述與整型文化》。臺灣
    藝術大學應用媒體藝術研究所碩士論文。
    胡正文(2010)。〈社會趨勢:外表是真實的「謊言」〉,《台南科技大學通識教
    育學刊》,9:85-103。
    胡幼偉(1997年6月)。〈選舉新聞的第三者效果〉,「1997年中華傳播學會
    論文研討會:傳播、科技與社會」,新北市深坑。
    胡幼偉(1998)。《傳播訊息的第三者效果-理論探源與實證研究》。台北:五南。
    陳志賢、陳志萍(2007)。〈電視改革的第三人效果與新社會運動模式:以大高
    雄地區民眾意見調查為例〉,《新聞學研究》,91: 35-83。
    陳憶寧(2002)。〈候選人負面新聞框架對政治憤世嫉俗與責任歸因的影響〉。
    《中華傳播學刊》,創刊號:215-247。
    曹智菀(2008)。〈整合觀光和醫療資源 開創經濟成長新動能〉,《MD NEWS
    生技與醫療器材報導》,129:34-35。
    彭文正(2007)。〈第三人效果的理解與疑惑〉。《中華傳播學刊》,12:3-52。
    湯月碧(2009年7月)。〈微整型就是要你好看〉,《健康世界》,283:72-74。
    張金鳳(2010)。《內部顧客對自費醫學美容之利用意象與影響因素-以南部某醫
    學中心為例》。嘉南藥理科技大學醫務管理系碩士論文。
    張蓓珊(2006)。《接受美容整型之成年女性其身體意象與自我概念之研究》。
    臺中教育大學諮商與應用心理學系碩士論文。
    廖婉鈞(2009)。《婦癌電視廣告對女性閱聽眾之第三人效果研究:認知上的影
    響》。佛光大學傳播學系碩士論文。
    劉明佩(2004年1月)。〈醫學,許你一個美麗人生〉,《健康世界》,217:28-38。
    盧鴻毅、許富盛、侯心雅(2010)。<樂觀偏誤、自我效能、社會信任與新流感
    (H1N1)疫苗接種意願>。「2010年中華傳播學會年會」,嘉義民雄。
    鍾季芳(2010)。《消費者對醫學美容與傳統美容在認知與需求差異之研究-以高
    雄縣市為例」,樹德科技大學應用設計研究所碩士論文。
    戴伯芬、陳萱蘋(2011年1月)。<春光乍現:微整型美容的科技不老神話分析
    >,「2011年文化研究年會」,新北市淡水。
    羅文輝(2000a)。〈性策略理論、性別、第三人效果與支持限制色情媒介〉。
    《新聞學研究》,63:201-222。
    羅文輝(2000b)。〈負面內容與社會距離對第三人效果認知的影響〉。《新聞
    學研究》,65: 95-129。
    羅文輝、牛隆光(2003)。〈自尊、第三人效果與對限制媒介支持度的關聯性研
    究〉。《新聞學研究》,75 :141-167。
    英文部分
    Akan, G. E., & Grilo, C. M. (1995). Sociocultural influences on eating attitudes and
    68
    behaviors, body image, and psychological functioning: A comparison of
    African-American, Asian-American, and Caucasian college women.
    International Journal of Eating Disorders, 18(2), 181–187.
    Atkin, C., & Arkin, E. B. (1990). Issues and initiatives in communicating health
    information to the public. In C. Atkin & L. Wallack (Eds.), Mass
    communication and public health. Newbury Park: Sage.
    Atwood, L. E. (1994). Illusion of media power: The third-person effect. Journalism &
    Mass Communication Quarterly, 71(2), 269-281.
    Chapin, J. (2000) Third-person perception and optimistic bias among urban,
    minority "at-risk" youth. Communication Research, 27, 51-81
    Chapin, J. R. (2002). Third-person perception and school violence. Communication
    Research Reports, 19, 216-215.
    Chia, S. C., Lu, K.-H., & McLeod, D. M. (2004). Sex, lies, and video compact disc: A
    case study on third-person perception and motivations for media censorship.
    Communication Research, 31(1), 109-130.
    Chiu, Y. C. (2006a, June). The news construction of doctor-patient relationship.
    Paper presented at the International Communication Association 56th Annual
    Conference Dresden, Germany.
    Chiu, Y. C. (2007). Gifts, bribes and solicitations: Print media and the social
    construction of informal payments to doctors in Taiwan. Social Science &
    Medicine, 64, 521-530.
    Cho, H., & Boster, F. J. (2008). First and third person perceptions on anti-drug ads
    among adolescents. Communication Research, 35(2), 169-189.
    Cohen, J., & Davis, R. G. (1991). Third-person effects and the differential impact in
    negative political advertising. Journalism Quarterly, 68,680-688.
    Cohen, J., Mutz, D., Price, V., & Gunther, A. C. (1988). Perceived impact of defamation:An experiment on third-person effects. Public Opinion Quarterly, 52, 161-173.
    David, P. & Johnson, M. (1998). The role of self in third-person effects about body
    image. Journal of Communication, 48, 37-58.
    Davison, W. P. (1983). The third-person effect in communication. Public Opinion
    Quarterly, 47(1), 1-21.
    Duck, J. M., Hogg, M. A., & Terry, D. J. (1995). Me, us and them: Political
    identification and the third-person effect in the 1993 Australian federal
    election. European Journal of Social Psychology, 25, 195−215.
    Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm.
    Journal of Communication, 43(4), 51-58.
    Eveland, W. P., Jr., Nathanson, A. I., Detenber, B. H., & McLeod, D. M. (1999).
    Rethinking the social distance corollary: Perceived likelihood of exposure and
    the third-person perception. Communication Research, 26, 275-302.
    Griswold, W. F. (1994, August). Third-person effect and voting intentions in a
    presidential primary election. Paper presented at the conference of the
    Association for Education in Journalism and Mass Communication, Atlanta,
    GA.
    Gunther, A. C., (1991). What we think others think: Cause and consequence in the
    third-person effect. Communication Research, 18, 355-372.
    Gunther, A. C., (1995). Overrating the X-rating: The third-person perception and support for censorship of pornography. Journal of Communication,45(1), 27-38.
    Gunther, A. C., & Hwa, A. P. (1996). Public perceptions of television influence and opinions about censorship in Singapore. International Journal of Public Opinion Research, 8, 248-265.
    Gunther, A. C., & Mundy, P. (1993). Biased optimism and the third-person effect. Journalism Quarterly, 70, 58-67.
    70
    Gunther, A. C., & Storey, D. (2003). The influence of presumed influence. Journal
    of Communication, 53 (2), 199−215.
    Gunther, A. C., & Thorson, E.(1992). Perceived persuasive effects of product
    commercials and public service announcements: Third-person effects in new
    domains. Communication Research, 19, 574-596.
    Henriksen, L., & Flora, J. A. (1999). Third-person perception and children: Perceived
    impact of pro- and anti-smoking ads. Communication Research, 26, 643-665.
    Huh, J., DeLorme, D., & Reid, L. N. (2004). The third-person effect and its influence
    On behavioral outcomes in a product advertising context: The case of
    direct- to consumer prescription drug advertising. Communication Research, 31, 568-599.
    Huh, J., & Langteau, R. (2007). Presumed influence of DTC prescription drug
    advertising: 25-52.
    Innes, J. M. & Zeitz, H. (1988). The public’s view of the impact of the mass media: A
    test of the “third person” effect. European Journal of Social Psychology, 18,
    457-463.
    Lambe, J. L., & McLeod, D. M. (2005). Understanding third-person perception
    Processes :Predicting perceived impact on self and others for multiple
    expressive contexts. Journal of Communication, 55, 277-291.
    Lee, C., & Yang, S. (1996). Third-person perception and support for censorship of
    sexually explicit visual content: A Korean case. Paper presented at the
    Association for Education in Journalism and Mass Communication, Anaheim,
    CA.
    Lin, S. J.(in press). Perceived Impact of a Documentary Film:An Investigation of the
    First-Person Effect and Its Implications for Environmental Issues. Science
    Communication.
    Lo, V., & Wei, R. (2002). Third-person effect, gender, pornography on the Internet.
    Journal of Broadcasting & Electronic Media, 46(1), 13-33.
    Malmsheimer, R. (1988). Doctors only: The evolving image of the American
    physician. New York: Greenwood.
    McLeod, D. M., Eveland, J., W. P., & Nathanson, A. I. (1997). Support for censorship of violent and misogynic rap lyrics: An analysis of the third-person effect. Communication Research, 24, 153-174.
    Moser, C. A., & G. Kaiton (1989).Survey motheds in Socail Investigation, England, Gower.
    Mutz, D. C. (1989). The influence of perceptions of media influence: Third person
    effects and the public expression of opinions. International Journal of Public
    Opinion Research, 1(1), 3-23.
    Park, H., & Salmon, C. (2005). A test of the third-person effect in public relations: Application of social comparison theory. Journalism & Mass Communication Quarterly, 82(1), 25-43.
    Perloff, R. M. (1993). Third-person effect research, 1983-1992: A reviewand synthesis. International Journal of Public Opinion Research, 5,167-184.
    Perloff, R. M. (1989). Ego-involvement and the third-person effect of televised news
    coverage. Communication Research, 16, 236-267.
    Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983).Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 19, 42-48.
    Pfau, M., Mullen, L. J., & Garrow, K. (1995). The influence of television viewing on
    public perceptions of physicians. Journal of Broadcasting & Electronic
    Media, 39, 441-458.
    Rojas, H., Shah, D. V., & Faber, R. F. (1996). For the good of others: Censorship and
    the third-person effect. International Journal of Public Opinion Research, 8(2),
    72
    163-186.
    Rucinski, D., & Salmon, C. T. (1990). The “other” as vulnerable voter: A study of the
    third-person effect in the 1988 U.S. presidential campaign. International Journal of Public Opinion Research, 2, 43-368.
    Salwen, M. B. (1998). Perceptions of media influence and support for censorship:
    The third-person effect in the 1996 presidential election. Communication
    Research, 25, 259−285.
    Salwen, M. B., & Dupagne, D.(2003). News of Y2K and Experiencing Y2K:
    Exploring the Relationship Between the Third-Person Effect and
    Optimistic Bias. Media Psychology, 5, 57–82.
    Shah, D. V., Faber, R. J., & Youn, S. E. (1999). Susceptibility and severity.
    Communication Research, 26, 240-267.
    Stormer, S. M., & Thompson, J. K. (1996). Explanations of body image disturbance:
    A test of maturational status, negative verbal commentary, social comparison,
    and sociocultural hypotheses. International Journal of Eating Disorders, 19,
    193–202.
    Tal-Or, N. (2007). Age and third-person perception in response to positive product
    advertisements. Mass Communication & Society, 10(4), 403-422.
    Tiedge, J. T., Silverblatt, A., Havice, M. J., & Rosenfeld, R. (1991). Discrepancy
    between perceived firstperson and perceived third-person mass media effects.
    Journalism Quarterly, 68, 141–154.
    Wei, R., & Lo, V. H. & Lu, H. Y. (2008). Third-Person Effects of Health News.
    American Behavioral Scientist, 52(2), 261-277.
    Weinstein, N. (1980). Unrealistic optimism about future life events. Journal of
    Personality and Social Psychology, 39, 806-820.
    Whalen, C., Henker, B., O’Neil, R., Hollingshead, J. Holman, A., & Mooer, B.(1994).
    Optimism in children’s judements of health and environmental risk. Health
    Psychology, 13, 319-325.
    William P. Eveland , Jr. & Douglas M. McLeod(1999). The Effect of Social
    Desirability on Perceived Media Impact: Implications for Third-Person
    Perceptions. International Journal of Public Opinion Research,11,315-333
    Wu, W., & Koo, H. S. (2001). Perceived effects of sexually explicit internet content:
    The third-person effect in Singapore. Journalism & Mass Communication
    Quarterly,78, 260-274.
    Zhao ,X.,& Cai X. (2008). From Self-Enhancement to Supporting Censorship: The
    Third-Person Effect Process in the Case of Internet Pornography. Mass Communication and Society, 11: 437–462.
    口試委員
  • 侯尊堯 - 召集委員
  • 曾士杰 - 委員
  • 李雅靖 - 指導教授
  • 林素真 - 指導教授
  • 口試日期 2014-01-16 繳交日期 2014-02-13

    [回到前頁查詢結果 | 重新搜尋]


    如有任何問題請與論文審查小組聯繫