本研究的初衷來自於對1990年代台商西進風潮的好奇，進而藉由該年代的創業者對創業議題的探索。過去對於創業議題的研究或流於經濟的功能，或專注個體本身的特徵而成為某些人特有的權力，又或者是聚焦在外部環境因素(機會的辨識)等等，這些都是受到實證科學的影響，將創業變數予以化約成各種獨立的實體進行分析而忽略了創業的複雜性與整體性。去脈絡化的結果導致讓創業變成是一種精心設計的安排，或是橫空出世的突然想法，並將創業知識視為一種輸入與產出的生產燃料而在街上的補習班中販售的奇特現象。本研究藉由海德格現象學的視角，試圖將創業帶回生活世界，呈現創業在歷史脈絡下對於個人存有掛念的庶民層面。

本研究以1960年代出生者為研究對象，藉由生命故事敘說的採集並透過研究對象的視野呈現該時代生活世界的樣貌和切身感受，以了解其創業歷程的世界性(環境脈絡)和歷史性(時間脈絡)與個體存有的整體關係。從本研究我們發現1990年代基於此有對於生活和生存的需求滿足，將生活周遭的人事物予以工具化所建構的經濟世界；創業所代表的是超越創業本身的一種開創精神；創業知識其實是在實作歷程中的理解和自我詮釋的實踐知識；1990年代台商西進的風潮乃是在歷史脈絡下，經濟存有對自身存有未來可能性的掛念，是一種歷史的產物；在將世界概念化為工具世界的同時，工具的變化也代表了世界的變化；最後，在追逐經濟的世界中，對於家、台灣、兩岸的生活世界觀點也發生的變化。
本研究以1960年代出生者為研究對象，藉由生命故事敘說的採集並透過研究對象的視野呈現該時代生活世界的樣貌和切身感受，以了解其創業歷程的世界性(環境脈絡)和歷史性(時間脈絡)與個體存有的整體關係。從本研究我們發現1990年代基於此有對於生活和生存的需求滿足，將生活周遭的人事物予以工具化所建構的經濟世界；創業所代表的是超越創業本身的一種開創精神；創業知識其實是在實作歷程中的理解和自我詮釋的實踐知識；1990年代台商西進的風潮乃是在歷史脈絡下，經濟存有對自身存有未來可能性的掛念，是一種歷史的產物；在將世界概念化為工具世界的同時，工具的變化也代表了世界的變化；最後，在追逐經濟的世界中，對於家、台灣、兩岸的生活世界觀點也發生的變化。

The original intention of this research came from curiosity about the trend of Taiwanese businessmen going mainland China in the 1990s. Further more, we explored the issues of entrepreneurship through entrepreneurs in that era. In the past, the research on entrepreneurial issues was either based on the functions of the economy or focused on the characteristics of the individuals then were privileged by some people, or focused on external environmental factors (recognition of opportunities), etc. These are all subject to empirical science. The impact of entrepreneurial variables is reduced into various independent entities for analysis while ignoring the complexity and integrity of entrepreneurship. As a result of de-contextualization, entrepreneurship becomes a well-designed arrangement, or a sudden idea from heaven, that becomes a particular phenomenon in which entrepreneurial knowledge is regarded as an input-output fuel for production and sold in cram schools on the street. From the perspective of Heidegger's phenomenology, this research attempts to bring entrepreneurship back to the life-world , presenting the common people's level of concern for beings in the context of entrepreneurship.

This research takes people born in the 1960s as the research objects. By the collection of life story narratives and through the perspectives of the research objects, the appearance and personal feelings in the life-world of that era are presented, in order to understand the whole relationships between worldiness (environmental context) and historicality(temporal context) with beings during the process of entrepreneurship. From this research, we found that in the 1990s, based on the satisfaction of the Da-sein’s needs for life and survival, the economic world was constructed by instrumentalizing the people and things around life-world. Entrepreneurship represents a entrepreneuring spirit that transcends entrepreneurship itself. Entrepreneurial knowledge is the phronesis of indi understanding and self-interpretation in the process of practice. The fashion of Taiwanese businessmen going mainland China in the 1990s was a historical result of context in that era, in which economic-beings concerned about their own existence. While conceptualizing the world as a equipment-world, the changes of equipment also represent changes of the world. Finally, in the world for chasing the economy, the views on life-world about home, Taiwan, and both sides of the strait have also changed.

論文審定書……………………………………………………………………………………………………..….. i
誌謝………………………………………………………………………………………………………..………………ii
中文摘要…………………………………………………………………………………………………….………..iv
英文摘要……………………………………………………………………………………………………………….v
第一章 研究背景與動機…………………………………….……………………………………….….1
第一節 緣起…………………………………………………………………………………………………….1
第二節 研究背景與研究動機…………………………………………………….……………………4
第三節 研究問題與研究目的………………………………………………………………………….6
第二章 文獻探討……………………………………………………………………………………………….8
第一節 創業議題的探討………………………………………………………………………………….8
第二節 敘說探究法………………………………………………………………………………………..12
(一)、敘說(narrative)與生命故事(life-story)…………………………………………….12
(二)、生命故事與現象學………………………………………………………………………….13
(三)、現象學的研究取徑………………………………………………………………………….17
第三節 敘說探究與創業研究………………………………………………………………………..20
第三章 研究歷程說明與研究方法………………………………………………………………24
第一節 研究方法…………………………………………………………………………………………..24
第二節 訪談資料的收集……………………………………………………………………………….24
第三節 敘說研究的資料轉錄、閱讀、分析與詮釋步驟……………………………..26
第四節 研究設計與步驟……………………………………………………………………………….30
第四章 生命故事側寫…………………………………………………………………………………….32
第一節 生命故事與生活經驗……………………………………………………………………….32
第二節 研究參與者背景概述……………………………………………………………………….33
第五章 研究發現……………………………………………………………………………………………..44
一、1990年代是工具化的經濟世界…………………………………………………………….45
二、創業是創造存有可能性的開創精神………………………………………………………51
三、開創知識是環視中的實踐知識………………………………………………………………54
四、台商西進是經濟存有對自身未來發展可能性的掛念……………………………60
五、世界的變化即是從及手性到手前性的工具變化……………………………………64
六、經濟的存有造成既分裂又交纏的多重世界……………………………………………67
第六章 實務意涵……………………………………………………………………………………………..71
第七章 結論………………………………………………………………………………………………………73
參考文獻……………………………………………………………………………………………………………..74

圖次
圖表一 歷年台商投資大陸金額趨勢圖(1991~2019)……………………………………………..5
圖表二 歷年台商投資大陸金額(1991~2020/02)……………………………………………………6
圖表三 本文的研究架構……………………………………………………………………………………….19

表次
表格一 研究參與者訪談資料表……………………………………………………........................26
表格二 歷史脈絡與研究參與者背景故事階段表………………………………………………..27
表格三 研究參與者個人脈絡摘要表……………………………………………………………………43
表格四 生命歷程年表(1960s~2020s)……………………………………………………………………45

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