摘 要
因應全球化競爭態勢，東協國家的新興市場快速崛起，台灣的經濟發展與區域內國家有高度關聯性，因此政府訂定新南向政策鼓勵台商前往東協國家進行投資。台灣地狹人稠土地成本越來越高、水資源取得不易、地區環保意識抬頭、水產養殖的質與量不穩定、出口關稅成本高等因素，不少台商早在政府推動政策之前就已前往東協國家發展水產養殖業。但投資缺乏客觀建議，因此很多人都是失敗收場。
本研究首先確立以東南亞國協簡稱東協，目前的國家做為研究目標，蒐集文獻對當地的養殖現況進行探討，運用區位選擇理論建立評估指標的選項，並建立AHP層級分析架構，透過問卷訪談的方式計算評估指標的權重，再透過文獻進行各國SWOT分析比較後，分析各國水產養殖投資的可行性評估。
本研究歸納出幾個重點1.目前東協各國最主要的優勢是有多數土地尚未開發，並以農業為主、勞力充足2.台資企業在海外都以飼養白蝦為大宗3.以評估屬性的重要度總體環境＞市場＞供應鏈＞生產4.根據初步評估結果要投資水產養殖業較適合之國家為泰國、越南、馬來西亞較為最佳適合投資地點。

Abstract
In response to the momentum of global competition and the rapid rise of ASEAN emerging markets, Taiwan's economic development is highly related to the countries in the region. Therefore, the Taiwanese government has formulated a new southward policy to encourage Taiwanese businessmen to invest in the ASEAN countries. Taiwan's land costs are getting higher, water resources are not easy to obtain, regional environmental awareness is rising, aquaculture quality and quantity are unstable, and costs of export tariffs are high. Many Taiwanese businessmen have voluntarily taken part in developing aquaculture industries in the ASEAN countries long before the government promotes the policy. However, many ended up in failure due to a lack of objective investment advice.
This study aims to target ASEAN countries, collects literature to explore their current situations of aquaculture, uses the location selection theory to build up evaluation indicators, and establishes an AHP framework for hierarchical analysis. By using questionnaires to weigh up evaluation indicators and then going through the literature for SWOT analyses and country comparisons, this study assesses the feasibility of aquaculture investment in these countries.
This study reaches the following key findings. (1) At present, the most important advantage of the ASEAN countries is that most of the land has not been developed for heavy industries; agriculture is still the primary focus. (2). Taiwanese enterprises are mainly raising white shrimps overseas. (3). The relative importances of attributes are: Overall Environment > Marketing > Supply Chain > Production. (4). Based on the assessment, countries that are more suitable for aquaculture investment in ASEAN are Thailand, Vietnam and Malaysia.

目 錄
論文審定書 i
誌 謝 ii
摘 要 iii
Abstract iii
目 錄 v
圖次 vii
表次 viii
第一章 緒論 1
第一節 研究背景與動機 2
第二節 研究目的 4
第三節 研究流程 5
第四節 研究範圍與限制 6
第二章 主要養殖國家產業現況 7
第一節 世界水產消費趨勢 7
第二節 世界國家水產養殖現況 11
第三節 東協國家水產養殖現況 12
第四節 小結 33
第三章 文獻探討 34
第一節 區位選擇理論 34
第二節 AHP層級分析方法探討與應用 37
第三節 SWOT分析回顧 40
第四章 研究設計 43
第一節 研究結構 43
第二節 層級分析架構 44
第三節 投資區位選擇項目評估權重分析 46
第五章 實證分析 51
第一節 東協國家水產養殖環境分析彙整 51
第二節 台灣與東協國家水產養殖SWOT分析 55
第三節 指標評估權數及評分結果 56
第六章 結論與建議 68
第一節 結論 68
第二節 建議 71
第三節 管理意涵 73
參考文獻 75
附錄-訪談(調查)問卷 80

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三、網路
行政院經濟部投資業務處
https://www.dois.moea.gov.tw/
行政院農業委員會漁業署
https://www.fa.gov.tw/cht/index.aspx
投審會
https://www.moeaic.gov.tw/chinese/index.jsp
經濟部全球台商服務網
https://twbusiness.nat.gov.tw/activitiesList.do
聯合國糧食及農業組織
http://www.fao.org/home/zh/