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博碩士論文 etd-0723119-111446 詳細資訊
Title page for etd-0723119-111446
論文名稱
Title
演藝圈中地位較低者是否能透過成為通才提升成績
How becoming generalists affects the performance of low status artists in Kpop
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
58
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2019-08-08
繳交日期
Date of Submission
2019-08-23
關鍵字
Keywords
地位、韓國藝人、娛樂產業、通才、專才
Generalist, Specialist, Status, Kpop, Cultural Industries
統計
Statistics
本論文已被瀏覽 5711 次,被下載 55
The thesis/dissertation has been browsed 5711 times, has been downloaded 55 times.
中文摘要
演藝圈中眾多演藝人員的競爭中,往往只有少數巨星能取得足夠能見度並在該領域成
功。但對於非巨星或是尚未闖出一定地位之藝人而言,要怎麼做才能成功呢?
在這個娛樂產業蓬勃發展的時代,競爭程度隨之上升,有才華的藝人要如何透過商業
與策略取得成功而非被埋沒在人海中? 尤其以競爭最激烈的韓國娛樂圈為例,又該怎麼做才
能從每年上百組出道藝人中脫穎而出呢?
本研究透過韓國娛樂產業中Melon.com 每週暢銷歌曲排行榜成績資料作為分析依據。
以每首歌在排行榜中取得之最佳排名與停留在排行榜時間作為成功與否指標,並以韓國藝人
之地位差異和其過去作品經驗偏向專才或通才之交互作用作為主要變數。其中地位將以歌手
與偶像兩類別作為區分,而通才/專才之經驗會以其過往跨領域的程度(niche width)作為指
標,並量測這兩個主要變數對於演藝人員成績影響程度。
韓國偶像的粉絲往往將轉型與否視為一個藝人發展的指標,但藝人卻不一定願意跨入
自己不熟悉的領域,可以看出觀眾與藝術家之間的不同考量。因此我希望透過此研究之結
果,期待能為競爭程度高但成功機會低之文化、娛樂、音樂或藝術產業之藝術家們提供未來
發展之策略建議,並增加具有才華但缺乏關注之藝術家被大家看見的機會。
Abstract
What kind of artists are more likely to reach success in cultural industry? Usually only the higher status
artists, such as superstars, are the ones being focused by most of the audience. However, not everyone
can be superstars, what should those lower status artists do to reach success?
In cultural industries nowadays, the competition betweeen artists become more and more intensive.
How do those artists with great talent stand out from the crowds? Especially for Kpop artists, how do
they survive from competing against in the environment where hundreds of artists debuted.
In my reserach, I use weekly charts of Melon.com, a Kpop music site as my data source to examine the
interaction between status and experience of being a specialist or a generalist in each artist’s career. In
addition, I use best ranks and duration of each songs of Kpop artists to indicate the success.
I hope to help those artists to have a better strategy to reach success in the market which becomes
more and more intensive, especially those who are talented but still struggling eager to reach success
with my research.
目次 Table of Contents
Table of Contents
Ch.1 Introduction .....................................................................................................................1
Ch.2 Theories ..........................................................................................................................4
2.1 The Concept of Status ............................................................................................................. 4
2.2 Generalists vs Specialists ......................................................................................................... 5
2.3 Interaction Between Status and Generalist/Specialist ................................................................... 8
2.4 Interaction Between Status and Generalist/Specialist of Agencies ............................................... 10
2.5 Interaction Between Status and Generalist/Specialist When Status Shifts ..................................... 11
Ch3. Selection of Research Object ........................................................................................... 13
3.1 Why Kpop? .......................................................................................................................... 13
3.2 Hierarchy Between Artists in Kpop ......................................................................................... 15
3.3 Power of Agencies and Trainee System in Korea ...................................................................... 17
Ch4. Data and Methods........................................................................................................... 19
4.1 Source of Data ...................................................................................................................... 19
Weekly Charts .................................................................................................................... 19
Artists’ Profile .................................................................................................................... 21
Songs ................................................................................................................................ 21
4.2 Data Overview ..................................................................................................................... 25
Dependent Variables ........................................................................................................... 28
Main Independent Variables ................................................................................................. 29
Control Variables ................................................................................................................ 30
4.3 Methods ............................................................................................................................... 35
Ch5. Results .......................................................................................................................... 37
Ch6. Discussions .................................................................................................................... 41
6.1 Discussion ........................................................................................................................... 41
6.2 Limitation ............................................................................................................................ 41
6.3 Conclusion ........................................................................................................................... 43
Ch7. Reference ...................................................................................................................... 45
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Why Do K-Pop Groups Have So Many Members? Rachelle D, 2014
(https://www.kpopstarz.com/articles/114392/20140924/why-do-kpop-groups-have-so-manymembers.
htm)
Kpop blog (https://kknews.cc/)
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