自 1988 起，台灣蝴蝶蘭業者充分利用天然氣候的優勢，將傳統小農栽培轉型 為企業經營模式。長年外銷市場的經營，使台灣成為供應全球蘭花市場的重要產 地。但近年面臨荷蘭廠商的競爭，國內業者順應發展分工接續栽培模式應對，希 望以高「品質」在競爭激烈的市場中佔有一席之地。然而生物性產品本不如工業 性產品能均一生產，如何在供應鏈中維持生產品質，達供應要求標準，必有其可 控制之因素，也是本研究想探討之處。
本研究以控制理論為討論基礎，結合跨組織合作模式的理論運用，探討蝴蝶 蘭產業供應鏈的生產管理效率策略，以質性的個案研究為本研究方法，針對一家 在台灣蝴蝶蘭產的業經營多年的貿易商及其主要供應廠商作為研究對象，透過訪 談此個案公司與供應商公司六位高階主管及相關次級資料整理，來深入分析個案 公司供應鏈的品質效率分析，並就控制理論實行結果做為訂單交貨品質管理改善 效益之建議分析。
本研究對於實務界的供獻是透過了解控制模式的效果以及不同控制模式交互 運用的綜效，可提供一般農業對於供應商管理與控制建議，讓相關組織更進一步 了解在農業代工生產方面該如何建立有效控制理論，以提昇供應商的供貨品質。 另外，學術方面的供獻是本研究為早期在農業領域針對供應商控制的研究之一。 透過控制理論的應用以及供應商管理文獻的彙整，提出可能的控制模式，另外再 透過個案公司的實例展示，了解單一控制模式的效果以及不同控制模式統合運用 的綜效。本研究的結果，可做為未為相關研究的基礎。

Since 1988, Taiwanese Phalaenopsis industry has fully utilized the advantages of natural weather to transform traditional small size cultivation into a large scale business. As a result, Taiwan has become a famous producer of the global orchid market. However, facing competition from Dutch manufacturers in recent years, Taiwan manufacturers have turned their focus to quality and have developed a multi-stage production mode to react to the external competition. However, different from industrial products, plants cannot be produced uniformly. How to maintain product quality in the whole supply chain and meet the requirements is worth to study, and therefore is the focus of this study.
Based on the control theory and cross-organizational cooperation model, this study focuses on the strategies of managing supplier. A qualitative case study method was adopted. The target of this study is one Phalaenopsis exporter and its suppliers. In addition to written documents and secondary data, six senior executives of the case company and the supplier company were interviewed. In-depth analysis was conduct to understand the efficiency of the case company's supply chain and summarized the supplier management approach based on control theory.
This study contributes to the practical community by showing how different control modes and be used jointly to maximize the controlling effects. This study also provides suggestions to the agriculture industry by showing how to effective collaborative with suppliers to improve the quality of the final product. For academia, this study applies control theory in the agriculture industry and integrates control mode and control style and proposes a possible control mechanism. Besides, through the case study of case companies, we can understand the effects of single control mode and the synergized effects of utilizing multiple control mechanisms simultaneously.

論文審定書 i
致謝 ii
摘要 iii
Abstract iv
目錄 v
圖目錄 vii
表目錄 viii
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 1
第三節 研究目的 1
第四節 研究流程 2
第二章 文獻探討 4
第一節 蝴蝶蘭市場 4
第二節 控制理論 10
第三節 跨組織合作模式 19
第三章 研究設計 24
第一節 研究結構 24
第二節 研究方法 24
第四章 實證分析 27
第一節 供應商現況與問題 27
第二節 產業代工控制模式分析 27
第三節 控制模式方案之影響及效果 32
第五章 結論與建議 35
第一節 結論 35
第二節 實務建議 36
第三節 學術建議 36
第四節 研究限制與未來研究建議 37
參考文獻 38
附錄 44

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