一直以來，企業參展不外乎是想要透過商展這個平台來進行推廣。然而參展對企業來說不只是一項行銷活動，企業也希望能夠藉由參展能夠和展會內的廠商有多樣的互動交流以利其獲得更多市場相關資訊以及技術知識，並且能夠強化既有的網絡關係甚至開發新的網絡關係。
本研究首先分析企業參展動機，接著發現企業透過參展能夠與同樣參展企業創造網絡關係。接下來便是透過網絡效益相關理論說明企業透過網絡能有效進行技術及人力相關資源的取得及提升。最後根據資源基礎理論說明企業透過獲得或是提升核心資源能有效提升其競爭優勢。
本研究透過專家訪談和實際案例證實了造船企業在進行參展能夠有效進行行銷推廣，此外參展也是推動企業交流互動進而形成網絡關係的一大動力，企業也因此能過參展獲取市場資訊及透過網絡關係獲得技術和人力資源等無形的核心資源，而這些資源便是影響造船企業競爭力的重要因子。然而，相較國外造船產業，台灣造船產業相對規模和名氣都比較小，因此受到網絡效益影響不是非常顯著。

So far, enterprises are willing to do promotion through the exhibition platform. However, exhibiting is not merely a marketing activity for enterprises. By participating in exhibitions, they can have various interactive exchanges with the manufacturers in the exhibition to facilitate them to obtain more market-related information and technical knowledge. Moreover, they can strengthen the existing network relationships and even develop new network relationships.
This research first analyzes the motivation of enterprises to participate in the exhibition, and then finds that enterprises can create network relationships with the same exhibitors through exhibition. Next, through the network efficiency related theory, it can explain that enterprises can effectively obtain and improve technology and human resources through the network. Finally, according to the resource-based theory, it explains that enterprises can effectively enhance their competitive advantage by acquiring or upgrading core resources.
This research is confirmed that shipbuilding companies can effectively promote marketing during exhibitions through interviews with expert and actual cases. In addition, participation in exhibition is also a major driving force for enterprises to interact and form network relationships, so companies can also obtain market information and core resources of shipbuilding companies such as technology and human resources through exhibitions and through network relationships, and these resources are important factors that affect the competitiveness of shipbuilding enterprises. However, compared with the foreign shipbuilding industry, Taiwan's shipbuilding industry is relatively small in scale and reputation, so the impact of network benefits is not very significant.

論文審定書…………………………………………………………………………i
摘要…………………………………………………………………………………ii
Abstract ………..………………………………………………………………..…iii
目錄…………………………………………………………………………………v
圖次…………………………………………………………………………………vi
表次…………………………………………………………………………………vii
第一章 緒論………………………………………………………………………01
第一節 研究背景與動機……………………………………………………01
第二節 研究目的……………………………………………………………02
第三節 研究流程……………………………………………………………03
第二章 文獻探討…………………………………………………………………04
第一節 商業展覽……………………………………………………………04
第二節 資源基礎理論 ……………………………………………………..07
第三節 網絡效益……………………………………………………………14
第三章 研究設計…………………………………………………………………22
第一節 研究結構……………………………………………………………22
第二節 研究方法……………………………………………………………23
第四章 研究實證內容……………………………………………………………25
第一節 台灣造船產業現況 …..…………………………………………..25
第二節 各國海事展簡介 …………………………………………………..32
第三節 國外參展案例………………………………………………………39
第五章 結論與建議………………………………………………………………43
第一節 研究結論……………………………………………………………43
第二節 對台灣造船業參展建議……………………………………………47
參考文獻 ..…………………………………………………………………………49

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二、 中文文獻
1. 方至民(2015)。《策略管理》
2. 吳立民(2012)。參展行銷：如何參加國外展覽
3. 徐大成(2010)。我國中型造船廠之發展，國立中山大學高階碩士專班碩士論文。
4. 吳興蘭(2002)。國際展覽行銷策略分析－以交易成本為架構，國立政治大學國際貿易學系碩士論文
5. 尹心妤(2009)。展覽服務品質、滿意度與忠誠度關係之研究，德明財經科技大學。
6. 劉大銘(2002)。以知識管理為基礎建構中小型船廠研發設計知識社群系統之研究
7. 陳欣宜、唐啟發(2011)。廠商參與商展之動機、執行過程與績效之影響
8. 林玫芳(2012)。參展廠商的需求與參展決策之研究，致理技術學院碩士論文
9. 謝佳宏(2003)。商展對廠商績效及其影響因素之研究，國立政治大學國際貿易學系博士論文
10. 蘇嘉偉(2004)。國際商展的參展動機、行動與績效，銘傳大學國際企業學系碩士論文
11. 劉佳惠(2015)。國際展覽參展效益評估-以ATC工具製造廠為例，南開科技大學碩士論文
三、 網路資料
1. 國際船舶網
http://wap.eworldship.com/index.php/eworldship
2. 中國船舶集團官網
http://www.csic.com.cn/
3. 台灣國際造船公司官網
https://www.csbcnet.com.tw/
4. 聚展網
https://www.jufair.com/
5. 大連亞博會展公司
https://www.shlaidun.com/news/308.html
6. 台灣的會展效益研究-海外參展篇
https://www.meettaiwan.com/mtfiles/mt//doc/201702/1487216463476-0.pdf