在物聯網的趨勢下，「穿戴式裝置」將會對運動領域帶來全新的改變。除了職業運動選手的使用以外，隨著運動越來越興盛，ㄧ般人從事運動的比例也越來越高，因此對於體適能訓練的需求也有日益增加的趨勢。
近年來由於物聯網應用也逐漸興起，身體監測設備技術也日趨發達進步，智慧手錶、智慧手環甚至智慧手機到智慧衣服，都可以運用身體監測及體適能訓練上。因此體適能結合物聯網的運用在未來的趨勢上，將逐漸運用在體適能訓練的分析，強化訓練效果及減少運動傷害。
組織在計畫轉型計畫，在推動商業模式十，必須先考量外部環境以及潛在的挑戰，清楚了解自身的優勢與阻礙創新的因子，進而擬出相對的發展策略。因此本研究先以文獻了解體適能及物聯網現況，並透過深部訪談在體適能領域上學術及業界實際應用相關人員，探討穿戴式裝置在體適能領域運用的內外部優劣勢，並從中觀察目前市場，再擬定出差異化的服務與產品，發展出一套創新的商業模式。
關鍵字：物聯網、穿戴式裝置、體適能、運動、商業模式

Under the trend of the Internet of Things, "wearable devices" will bring new changes to the field of sports. In addition to the use of professional sports players, as the sport is more and more prosperous, the proportion of people who are engaged in sports is getting higher and higher, so the demand for fitness training is also increasing.
In recent years, due to the emergence of Internet of Things applications, body monitoring equipment technology has also been increasingly developed and advanced, smart watches, smart bracelets and even smart phones to smart clothes, can use physical monitoring and physical fitness training. Therefore, the application of physical fitness in combination with the Internet of Things will gradually be applied to the analysis of physical fitness training to enhance the training effect and reduce sports injuries.
It is found that when organizations promote the transformation of business models, they should give priority to potential challenges and external environment, understand their own advantages and factors that hinder innovation, and then propose corresponding development strategies. Therefore, this study first understands the physical fitness and the status of the Internet of Things in the literature, and through the deep interviews in the academic field and the practical application of relevant personnel in the field of physical fitness, to explore the advantages and disadvantages of the internal and external competition of wearable devices in the field of fitness. And observe the current market, and then develop differentiated services and products, and develop an innovative business model.

Key words：Internet of Things、Wearable devices、fitness、Sports、Business Model

論文審定書......................................................i
誌謝............................................................... .ii
摘要................................................................iii
Abstract.........................................................iv
目錄................................................................v
圖次...............................................................vii
表次...............................................................viii
第一章 緒論.....................................................1
第一節 研究背景與動機..................................1
第二節 研究目的.......................................2
第三節 研究流程.......................................4
第二章 文獻探討..............................................5
第一節 物聯網與運動產業........................5
第二節 商業模式創新.....................................31
第三節 SWOT分析理論...........................34
第四節 本章小結......................................37
第三章 研究設計.............................................38
第一節 研究架構......................................38
第二節 研究方法......................................39
第四章 實證分析............................... .............42
第一節 商業模式創新分析.......................42
第二節 深度訪談......................................50
第三節 SWOT分析.........................................54
第四節 分析結果............................................55
第五章 結論與建議........................................58
第一節 研究結論......................................58
第二節 研究建議......................................59
第三節 研究建議......................................60
參考文獻.........................................................62
附件.................................................................67

一、中文
1. 陳志明，2018，「物聯網架構之雲端運動促進系統研究」，三聯技術，108期：P18 - 23。
2. 陳伯儀、丁維賓，2016，「智慧科技在全民健身運動之應用」，運動管理，32期：P13 - 19。
3. 張簡旭芳、李尹鑫、相子元，2016，「穿戴科技於運動科學之應用」，中華體育季刊，30卷2期：P121 - 127。
4. 張瑋倫，2018，使用穿戴式裝置之接受度研究-以運動/健身民眾為例，國立臺北科技大學工業工程與管理系碩士論文。
5. 楊哲維，2018，應用物聯網及大數據建構自行車運動智慧碼錶架構，嶺東科技大學資訊管理系碩士班碩士論文。
二、英文
1. B. Gates, 1995, The Road Ahead , Viking Books.
2. Edmund, J.M.C., 1960, Basic Marketing: A Managerial Approach, Indiana University.
3. K. Arai & ‎R. Bhatia & ‎S. Kapoor, 2018, Array of Things for Smart Health Solutions Injury Prevention, Performance Enhancement and Rehabilitation, Proceedings of the Future Technologies Conference (FTC) ,2018,：598-615.
4. W.R. Thompson, Worldwide survey of fitness trends for 2019. ACSMs Health Fit J. 2018;22(6):10–17.
5. A. Klein & F.B. Pacheco & R.R. Righi , 2017, Internet of things-based products/services: Process and challenges on developing the business models, JISTEM , J.Inf.Syst, Technol, Manag, vol.14 ,no.3 São Paulo ,Sept./Dec, 2017.
6. J.F. Tesch & A.S. Brillinger & D. Bilgeri , 2017, Internet of things business model innovation and the stage-gate process: An exploratory analysis, International Journal of Innovation ManagementVol. 21, No. 05, 2017.
7. J.F. Tesch, 2019, Business Model Innovation in the Era of the Internet of Things, Springer Nature.
8. R. Ismail & M.A. Burhanuddin & A.S.H. Basari & N. Zainol, 2018, A business model framework for Internet of Things, Journal of Engineering and Health Sciences, Vol 2, No 1 ,P19-30, 2018.
9. B. Sperlich & P. Düking & H.C. Holmberg, 2017, A SWOT Analysis of the Use and Potential Misuse of Implantable Monitoring Devices by Athletes Front Physiol, Volume 8, 2017, 629.
10. Y. Xu, 2015, Swot Analysis of Domestic Market of Wearable Sports Equipment Based on Internet of Things Technology, Proceedings of the 2015 International Conference on Artificial Intelligence and Industrial Engineering.
三、網路
1. Knud, L.L. 2018. State of the IoT 2018: Number of IoT devices now at 7B – Market accelerating! iot-analytics.com.
https://IoT-analytics.com/state-of-the-IoT-update-q1-q2-2018-number-of-IoT-devices-now-7b/ ,August 8.
2. 愛范兒，2018.「2018年俄羅斯世界盃，運用了哪些智慧硬體?」，科技新報，http://technews.tw/2018/06/19/2018-world-cup-ai-equipment/ 。
3. Business Insider. 2016. The global market for IoT healthcare tech wull top $400 billion in 2022 https://www.businessinsider.com/the-global-market-for-iot-healthcare-tech-will-top-400-billion-in-2022-2016-5 , May 25.
4. https://shottracker.com/
5. https://playsight.com/
6. https://ssl4.eir-parts.net/doc/2928/ir_material_for_fiscal_ym/48383/00.pdf
7. https://www.businessinsider.com/average-ticket-prices-for-all-30-teams-in-the-nba-sports-chart-of-the-day-2013-2
8. https://www.catapultsports.com/
9. https://www.dongtw.com/nba/20180506/819548.html
10. http://www.forbeschina.com/review/list/002375.shtml
11. Forbes.2018. The Six Reasons The Fitness Industry Is Booming . https://www.forbes.com/sites/benmidgley/2018/09/26/the-six-reasons-the-fitness-industry-is-booming/#7e737016506d , September 26.
12. Forbes. 2019. How Data Analysis In Sports Is Changing The Game. https://www.forbes.com/sites/forbestechcouncil/2019/01/31/how-data-analysis-in-sports-is-changing-the-game/#5c45c1503f7b, January 31.
13. https://www.haloneuro.com/
14. https://www.liveathos.com/
15. https://www.onepeloton.com/
16. https://www.rizap.jp/
17. https://www.rizapgroup.com/ir/ir-releases/
18. https://www.secondspectrum.com/
19. https://www.stats.com/
20. IDC. 2018. DC Forecasts Worldwide Technology Spending on the Internet of Things to Reach $1.2 Trillion in 2022. https://www.idc.com/getdoc.jsp?containerId=prUS43994118 , June 18.
21. IDC. 2019. IDC Reports Strong Growth in the Worldwide Wearables Market, Led by Holiday Shipments of Smartwatches, Wrist Bands, and Ear-Worn Devices.
https://www.idc.com/getdoc.jsp?containerId=prUS44901819 , March 5.
22. IDC. 2019. IDC Forecasts Steady Double-Digit Growth for Wearables as New Capabilities and Use Cases Expand the Market Opportunities. https://www.idc.com/getdoc.jsp?containerId=prUS44930019, March 18.
23. IHRSA. 2018. IHRSA 2018 Global Report: Health Club Industry Revenue Totaled $87.2 Billion in 2017. 2017https://www.ihrsa.org/about/media-center/press-releases/ihrsa-2018-global-report-club-industry-revenue-totaled-87-2-billion-in-2017/
24. James, M. & Michael, C. & Peter, B. & Jonathan, W. Richard, D. & Jacques, B. & Dan, Aharon. 2015. Unlocking The Potential of The Internet of Things. Mckinsey.com. https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-internet-of-things-the-value-of-digitizing-the-physical-world, June.
25. Mark, P. & Jason, S.K. & Christopher, T. 2017. What’s New With The Internet of Things?mckinsey.com. https://www.mckinsey.com/industries/semiconductors/our-insights/whats-new-with-the-internet-of-things, May.
26. SPORTTECHIE. 2015. Golden State Warriors Using Wearable Startup To Gain Edge. https://www.sporttechie.com/golden-state-warriors-using-wearable-startup-to-gain-edge/. April 19.
27. Statista. 2019. U.S. fitness center / health club industry revenue from 2000 to 2017 (in billion U.S. dollars). https://www.statista.com/statistics/236120/us-fitness-center-revenue/
28. Statista. 2019. Total revenue of the global health club industry 2009-2017. https://www.statista.com/statistics/275035/global-market-size-of-the-health-club-industry/
29. Statista. 2019. Forecast unit shipments of smart wristbands worldwide from 2016 to 2019 and in 2021 (in million units). https://www.statista.com/statistics/385749/smart-wristbands-worldwide-shipments/
30. Statista. 2019. Global unit shipments of smart clothing 2017-2019.2022. https://www.statista.com/statistics/385757/smart-garments-worldwide-shipments/
31. Statista. 2019. Number of wearable devices worldwide by region 2015-2022, https://www.statista.com/statistics/490231/wearable-devices-worldwide-by-region/
32. Statista. 2019. Wearables.
https://www.statista.com/outlook/319/100/wearables/worldwide
33. 林怡廷，2017，「健康，我的新奢華時尚」，天下雜誌620期，https://www.cw.com.tw/article/article.action?id=5081856
34. 陳良榕、鄧凱元，2015，「五大企業CEO看物聯網未來」，天下雜誌572期，https://www.cw.com.tw/article/article.action?id=5067589