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博碩士論文 etd-0619119-000037 詳細資訊
Title page for etd-0619119-000037
論文名稱
Title
從計畫行為理論之觀點了解國民參與都市農業的行為意圖
Understanding the Behavioral Intention of Participating in Urban Agriculture Applying the Theory of Planned Behavior
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
83
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2019-06-27
繳交日期
Date of Submission
2019-07-19
關鍵字
Keywords
都市農業、態度、主觀規範、行為意圖、知覺行為控制
behavioral intention, urban agriculture, attitude, perceived behavior control, subjective norm
統計
Statistics
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中文摘要
都市農業在全球扮演著非常重要的角色。了解可能影響參與都市農業意圖的因素對於預測其行為非常重要。本研究的目的是檢查和描述可能影響人們參與都市農業的意圖的因素。採用計劃行為理論(Theory of Planned Behavior, TPB)分析參與都市農業的人們行為意圖,確定影響態度、知覺行為控制和主觀規範的因素。本研究使用量化問卷。共回收270份有效問卷,回收率為93%。本研究採用迴歸分析方法對數據進行分析與假設驗證。研究結果顯示所有假設皆獲得支持。整體而言,此理論應用於解釋此議題獲得支持。該研究結果可以提供給城市農業的相關管理者和研究人員。
Abstract
The main objective of this study is to understand the factors that affect the behavioral intention of participate in urban agriculture, and specifically identify factors that influence attitude, perceived behavioral control, and subjective norms toward the behavioral intention of urban agriculture. Furthermore, the determinants of residents' intention to participate in urban agriculture were examined by employing the theory of planned behavior (TPB). This study adopted the quantitative design, and data were collected from a survey of 270 residents in Taiwan. These findings conclude that the residents could be affected by strategies to strengthen their attitude, subjective norm and perceived behavioral control to enhance their intention to participate urban agriculture.
目次 Table of Contents
論文審定書 i
摘要 ii
Abstract iii
目錄 iv
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究流程 5
第二章 文獻探討 6
第一節 都市農業介紹 6
第二節 計畫行為理論 13
第三章 研究方法 19
第一節 研究假設 20
第二節 問卷設計 23
第三節 資料分析方法 26
第四章 資料分析 27
第一節 前測分析 27
第二節 樣本特徵及敘述性統計分析 29
第三節 信效度分析 33
第四節 迴歸分析 36
第五節 人口特徵之中介效果分析 39
第六節 結果討論 61
第五章 結論與建議 62
第一節 研究的意涵與應用 62
第二節 研究限制 64
第三節 未來研究之建議 65
參考文獻 66
附錄一 正式問卷 73
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