近年來年輕人之間的旅遊風氣盛行，且來台旅遊人數也逐漸上升，有越來越多的年輕人來台灣旅行，也因此特別針對這些族群而成立的背包客棧在近期成為旅館業的新商機，再加上背包客棧的主要價值有別於高階的飯店注重軟硬體設備、高品質享受，背包客棧更在意的是與客人之間的關係建立程度還有交流的氛圍營造，所以在這份商業計劃書當中，你會看到背包客棧的基本規劃和最重要的產品與服務之詳細描述，還有各個服務中也舉出範例讓讀者可以清楚知道執行活動時的流程與規劃，當然此商業計劃也包含詳細的財務規劃，例如以西子灣附近的建物作為假設，去做計算出可能的盈勻，因此你可以看到此商業計劃是建立在理想與現實上的基礎去作為一個發想，並且還列出幾家高雄的背包客棧作為案例分析，讓整體研究可以更加貼近市場需求，然而每家的背包客棧之經營方式都有其獨特之處，而此研究目的是在這些特別之處裡找尋屬於高雄與Luntravel guesthouse特有的經營方式與價值理念。

In recent years, there has been a growing trend among young people travelling around the world and this has led to an increase of young tourists coming to Taiwan. This mean there are more and more young people traveling to Taiwan. Therefore, the hospitality industry has become increasingly popular, especially in terms of accommodation for young groups which are commonly referred to as hostels. Compare to luxury hotel where the emphasis on hardware and software equipment, hostels are more concerned about the relationship between guest and owners and creating an atmosphere which is conducive to people interacting and sharing experiences usually within a diverse range of nationalities.
In this business plan, you can see the introduction of hotel and the detailed description of products and services. As well as examples of various services that allows the reader to clearly understand the processes and plans for implementing these initiatives. The business plan also contains detailed financial plans. For example, the building near Siziwan is calculated as a potential surplus, so you can see that this business plan is based on ideals and financial planning. There is also listed several Kaohsiung hostels as a case study, so that the overall study can be closer to the market demand. However, hostel's management style has its own unique characteristics, and this study aimed to develop our own unique.

目錄
論文審定書……………………………………………………………………………………………………………………….i
中文摘要………………………………………………………………………………………………………………… ii
Abstract………………………………………………………………………………………………………………… iii
圖表目錄………………………………………………………………………………………………………………… v
第一章 - 緒論………………………………………………………………………………………………………………… 1
研究背景………………………………………………………………………………………………………………… 1
研究動機………………………………………………………………………………………………………………… 1
研究目的………………………………………………………………………………………………………………… 2
第二章 - 文獻探討………………………………………………………………………………………………………………… 4
產業概況………………………………………………………………………………………………………………… 4
在高雄的旅館業競爭者………………………………………………………………………………………………………………… 7
第三章 - 背景 ………………………………………………………………………………………………………………… 9
Luntravel guesthouse 簡介………………………………………………………………………………………………………………… 9
競爭者分析………………………………………………………………………………………………………………… 11
產品與服務………………………………………………………………………………………………………………… 14
案例探討………………………………………………………………………………………………………………… 26
第四章 - 商業模型………………………………………………………………………………………………………………… 29
價值主張………………………………………………………………………………………………………………… 29
關鍵活動………………………………………………………………………………………………………………… 31
顧客關係………………………………………………………………………………………………………………… 36
通路………………………………………………………………………………………………………………… 37
關鍵資源………………………………………………………………………………………………………………… 39
關鍵合作夥伴………………………………………………………………………………………………………………… 40
目標客層………………………………………………………………………………………………………………… 41
成本結構………………………………………………………………………………………………………………… 43
收益流………………………………………………………………………………………………………………… 44
第五章 - 結論與建議………………………………………………………………………………………………………………… 45
參考文獻………………………………………………………………………………………………………………… 47

全國法規資料庫 (觀光旅館業管理規則)
http://law.moj.gov.tw/LawClass/LawContent.aspx?PCODE=K0110006
中華民國交通部觀光局(觀光市場調查摘要)
http://admin.taiwan.net.tw/statistics/market.aspx?no=133
Simple Business plan simple
https://www.thebalance.com/entrepreneur-simple-business-plan-template-4126711
承億輕旅
http://www.lighthostel.com
貝殼窩港都青年旅社
http://www.bpiks.com
2014 至 2016 年觀光收支統計表
http://admin.taiwan.net.tw/upload/statistic/20170713/4723ac62-3136-48b7-92d4- 3544b11b94bc.pdf
敲敲門青旅 https://www.booking.com/hotel/tw/qiao-qiao-men-qing-lu-knock-knock- hostel.zh-tw.html
高雄市鹽埕區公所 https://yancheng.kcg.gov.tw/cp.aspx?n=3D7C9BFC4F86BF4A 香蕉碼頭交通部觀光局 https://www.taiwan.net.tw/m1.aspx?sNo=0001121&id=A12- 00087
http://blog.xuite.net/id91neko/MMB/21787759-高雄-鹽埕-50 年杏仁茶
49
民宿圖片 https://www.bedandbreakfast.eu/bed-and-breakfast/bangkok/pailin-guest- house/1775407/
樂屋網 – 屋件 https://www.rakuya.com.tw/sell_item/info?ehid=0fa62474390128