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博碩士論文 etd-0607119-132252 詳細資訊
Title page for etd-0607119-132252
論文名稱
Title
在旅遊目的地之工作相關智慧型手機使用:前因與後果
Work-related Smartphone Usage at the Tourist Destination: Its Antecedents and Consequences
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
32
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2019-06-27
繳交日期
Date of Submission
2019-07-07
關鍵字
Keywords
錯失恐懼、旅遊動機、休閒阻礙協商策略、智慧型手機、休閒阻礙
leisure constraints, smartphone, tourist experience, work-related fear of missing out, travel motivation, negotiation strategy
統計
Statistics
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The thesis/dissertation has been browsed 5932 times, has been downloaded 2 times.
中文摘要
在旅遊目的地使用智慧型手機是一種普遍的現象,除了娛樂或消磨時間的目 的,同時也有和虛擬空間中的親友保持社交互動的目的,但除了上述之目的外, 智慧型手機的應用卻也將工作空間與同事以及旅遊的關係聯繫起來,產生了旅遊 活動與工作相關事務的互動。
儘管這樣的互動並不受歡迎,但它確實經常發生。而驅使旅客在旅遊目的地 當中應用智慧型手機處理工作相關事務的情況,目前在相關文獻中並沒有太多的著墨。因此對於造成此種現象的前因,本研究期望透過休閒阻礙的概念來探討, 並且了解休閒阻礙的概念與旅遊動機之間的互動關係。
另外旅客在旅遊目的地中的工作相關智慧型手機應用行為,是否是一種為了讓旅遊活動能夠持續進行的權宜之策,本研究也希望透過休閒阻礙的相關概念, 以及引入害怕錯過工作相關事務發展的錯失恐懼概念,來了解智慧型手機的協商 策略之應用。而在旅遊目的地使用智慧型手機進行工作相關目的之應用,對於旅客的旅遊體驗影響程度,以及上述前因對於旅遊體驗彼此之間的互動關係,本研究也希望能找到過往對於此類型研究較為缺乏之洞見,以及旅遊產業行銷之可參考的體驗服務設計依據。
最小平方分析顯示工作相關休閒阻礙會影響以智慧型手機為協商策略,而且也會影響旅遊動機;工作相關錯失恐懼則會影響以智慧型手機為協商策略與工作相關休閒阻礙;最後在以智慧型手機為協商策略上,會影響旅客體驗的逃離現實變數。
Abstract
The use of the smartphone at the tourist destination is a common phenomenon. Besides providing purposes such as entertainment, kills time or interacts with friends and relatives in the virtual space, the smartphone also links virtually the workspace and the colleagues with tourists while touring the destination. Although such an interaction is not welcome, it does happen often. It drives the tourists to use the smartphone to handle work-related matters. This phenomenon has not been adequately studied. Thus, we hope to examine the antecedents of this phenomenon via the concept of leisure constraints, travel motivations and fear of missing out, and the consequence, i.e. the experience at the destination. Using smartphone to deal with work-related matters is considered to be a constraint negotiation strategy. The partial least squares analysis showed that work-related leisure constraints affect travel motivations and the use of smartphone as a negotiation strategy. Work-related fear of missing out also affects smartphone use as a negotiation strategy and work-related leisure constraints. Last but not least, smartphone use as a negotiation strategy affects the escape aspect of the tourist experience.
目次 Table of Contents
論文審定書 i
中文摘要 ii
英文摘要 iii
目 錄 iv
圖 次 v
表 次 vi
第一章 緒論 1
第二章 文獻探討 3
第一節 智慧型手機 3
第二節 休閒阻礙 4
第三節 旅遊動機 5
第四節 錯失恐懼 5
第五節 旅客體驗 5
第三章 研究方法 7
第一節 研究模型 7
第二節 研究構面之操作型定義 8
第三節 問卷設計與施測 11
第四節 分析方法 11
第四章 分析結果 12
第一節 樣本結構 12
第二節 研究構面敘述型統計分析 13
第三節 信度與效度檢定 14
第四節 假說驗證 17
第五章 結論與建議 19
第一節 研究結論 19
第二節 研究限制與後續研究建議 22
參考文獻 23
參考文獻 References
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