台灣製造業多為國際大廠的代工廠，採用傳統線性的一系列活動創造價值，然而平台商業模式的崛起已廣為人知，但台灣多數製造業仍舊採取過往的方式從事價值創造。鋐昇實業股份有限公司於今年一月上市，客群主要為國外通路、代理商，現已行銷至全世界一百多國，產品遍佈全球，其管理方式便是藉由平台商業模式進行管理，鋐昇自行創立平台，媒合供需，並且不斷納入國內廠商、國外顧客，使平台的參與者不斷增加，除了能增加平台的競爭力，同時也讓平台擁有者鋐昇更具競爭力。
本研究分別使用資源基礎觀點、品牌權益、平台商業模式探討鋐昇之所以能成功的因素。從企業內部的基礎資源培養及建構，到品牌權益對平台生產者、消費者以及最終使用者的影響，最後將資源與品牌優勢槓桿至平台商業模式上，分析鋐昇如何這些資源來主導平台的營運，以及吸引其它潛在參與者加入平台。
本研究認為鋐昇之所以能成功來自於早期的基礎技術培養，並在國際化的過程逐步吸取經驗，為國外廠商提供全方位解決方案，使其對鋐昇產生依賴性，國內生產者則是會受到國外廣大市場的吸引而加入鋐昇的平台擔任生產者，但必須是打上鋐昇的品牌名，鋐昇則藉由其優勢降低參與者脫離平台的誘因，最後達到雙贏的局面。

Most of Taiwan's manufacturing industries are foundries of international factories, which use traditional pipeline of activities to create value. However, the rise of the platform business model is widely known, but most of Taiwan's manufacturing industries still use the past methods to engage in value creation. PATTA Co., Ltd. went public in January this year. The customer base is mainly foreign channels and agents. It has been sold to more than 100 countries around the world, and its products are spread all over the world. Its management method is managed by the platform business model. PATTA created its own platform, matched supply and demand, and continued to include domestic manufacturers and foreign customers, so that the platform's participants continue to increase, in addition to increasing the competitiveness of the platform, but also making the platform owner PATTA more competitive.
This study uses the resource-based perspective, brand equity, and platform business model to explore the factors that make PATTA successful. From the cultivation and construction of basic resources within the enterprise, to the impact of brand equity on platform producers, consumers, and end users, and finally levering resources and brand advantages to the platform's business model, analyzing how these resources dominate the platform operation, and attract other potential participants to join the platform.
This study believes that the reason why PATTA can successfully come from the early cultivation of basic technology, and gradually absorb experience in the process of internationalization, to provide foreign manufacturers with a total solution to make it dependent on PATTA, domestic producers, it will be attracted by the vast foreign market and join the platform of PATTA as a producer, but it must be brand name of PATTA, which will reduce the incentives of participants to leave the platform by its advantages and finally achieve a win-win situation.

論文審定書........................................................ i
誌謝 .............................................................. ii
摘要............................................................. iii
ABSTRACT ...................................................... iv
第一章 緒論 ....................................................... 1
第一節 研究背景與動機.............................................1
第二節 研究目的...................................................3
第三節 研究流程...................................................4
第二章 文獻探討 ................................................... 5
第一節 資源基礎觀點...............................................5
第二節 品牌權益..................................................11
第三節 平台商業模式..............................................14
第三章 研究設計 .................................................. 21
第一節 研究架構..................................................21
第二節 研究方法..................................................22
第四章 產業概況 .................................................. 23
第一節 台灣扣件產業現況..........................................23
第二節 個案公司簡介-鋐昇實業股份有限公司(PATTA)..................28
第五章 企業成功因素分析 .......................................... 35
第一節 資源建構................................................. 35
第二節 品牌權益建構..............................................40
第三節 平台商業模式分析..........................................43
第六章 結論與建議 ................................................ 47
第一節 研究結論..................................................47
第二節 研究建議..................................................50
參考文獻 ......................................................... 51

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三、網路資源
全球扣件產業回顧與展望 https://www.chinatimes.com/newspapers/20200417000526-260210?chdtv
《DJ在線》「扣件業遇寒冬，貿易戰轉單遲未到」
https://today.line.me/tw/article/%E3%80%8ADJ%E5%9C%A8%E7%B7%9A%E3%80%8B%E6%89%A3%E4%BB%B6%E6%A5%AD%E9%81%87%E5%AF%92%E5%86%AC%EF%BC%8C%E8%B2%BF%E6%98%93%E6%88%B0%E8%BD%89%E5%96%AE%E9%81%B2%E6%9C%AA%E5%88%B0-WXVPNR
【中華兩岸EMBA英雄榜~黃文彬】打造全球五金帝國的成吉思汗~鋐昇實業董事長 黃文彬
http://peter.makerq.tw/co/reinfoai.aspx?p=a0000181-co2251
【專訪】鋐昇實業執行長黃文彬-金屬五金扣件界的成吉思汗!!
https://www.jjnews.news/articles_view.php?editid1=390
中山E19黃文彬領銜與EMBA同班15位創業家的追夢之旅《築夢的堅持》 分享台灣隱形冠軍奪冠歷程的創業故事
http://davidchaocpc.makerq.tw/co/reinfoai.aspx?p=a0000037-co3402