數位經濟的發展促使產業進行格局翻轉，企業面臨的產業環境已與過往大不相同。為了永續經營，企業必須思考如何因應外在環境的變動而調整。動態能力解釋了企業如何應對快速變化的市場環境與技術改變，透過企業感知能力，抓住市場中的發展機會，進行組織的重整與再設計，進而使得策略更新。因此，強調企業必須具備動態能力。多數企業意識到企業必須是創業導向的，才能發現內部與外部環境改變所帶來的機會與威脅，進而為組織達到創業成效，協助企業在動態環境中透過創業而改變。
本研究旨在探討在數位經濟的環境下，企業如何以創業導向與動態能力來達到組織策略更新。故以動態能力為主要的理論基礎，說明動態能力如何為組織帶來更高層次的競爭優勢。同時輔以創業導向、組織策略的文獻探討，使得本研究之架構能更趨完整。
為了有效的連結理論與實務，本研究以質化研究中的紮根理論，採樣共13家台灣知名企業，樣本產業涵蓋製造業、零售業、餐飲業、木業、醫療業等類型。為了獲取更完善的訪談分析資料，本研究之採樣企業的研究對象包含企業領導者與中高階管理者，同時搭配企業相關次級資料，目的在於使得研究成果更具說服力與可靠性，並能將研究成果提供給業界參考，也為學術理論提供貢獻。
本研究發現透過企業高階管理團隊的創業導向過程中，其會透過動態能力三階段，進而促使組織策略更新，使組織達到新舊事業的策略更新與創新。本研究也根據研究架構中的每一過程，導引出相關命題。因本研究是以企業實務的角度分析，研究結果可同時作為未來研究與企業經營之參考。

The development of the digital economy has led to a reversal of the industrial structure. The industrial environment is now facing a dramatic change from the past. In order to sustainably operate, companies must think about how to adjust themselves to fit in the external environment. Dynamic capabilities explain how companies respond to rapidly changing market environments and technological changes. Through corporate awareness, they seize growth opportunities in the market, reorganize and redesign the organization, and then renew their strategies. Therefore, it is emphasized that companies must have dynamic capabilities. Most companies realize that companies must be entrepreneurial-oriented in order to discover the opportunities and threats brought about by changes in the internal and external environment, and then help organizations achieve entrepreneurial results and assist companies to change through entrepreneurship in a dynamic environment.
The purpose of this study is to explore how companies can use entrepreneurial orientation and dynamic capabilities to achieve organizational strategy renew in the digital economy. Therefore, taking dynamic capability as the primary theoretical basis, it explains how dynamic capability can bring higher-level competitive advantages to the organization. At the same time, supplemented by literature on entrepreneurial orientation and organizational strategy, the structure of this research can be more comprehensive.
This research finds that through the entrepreneurial orientation of the company's high-level management team, it will use three phases of dynamic capabilities to promote organizational strategy updates and enable the organization to achieve new and old career strategy updates and innovation. This research also leads to relevant propositions based on each process in the research framework. Because this research is conducted using data from the perspective of corporate practices, the research results can be used as a reference for future research and corporate management.

論文審定書 i
誌謝 ii
摘要 iii
Abstract iv
圖次 vii
表次 viii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第三節 研究流程 6
第二章 文獻探討 7
第一節 動態能力相關文獻回顧 7
第二節 創業導向與動態能力相關論述 20
第三節 創業導向、動態能力與組織策略相關論述 26
第三章 研究方法 30
第一節 研究架構 30
第二節 研究方法 30
第四章 實證分析 43
第一節 數位經濟時代的企業創業導向展現 44
第二節 企業創業導向與動態感知能力的展現 50
第三節 企業動態感知能力與抓住能力的過程和實務 58
第四節 企業抓住能力與重新配置(轉變)能力的過程和實務 64
第五節 企業動態轉變能力與組織策略的調整與更新 68
第六節 企業創業導向、動態能力與策略更新之整合 72
第五章 結論與建議 75
第一節 研究結論 75
第二節 研究貢獻 80
第三節 管理意涵 82
第四節 研究限制與未來研究建議 83
參考文獻 86
附錄一、創業導向構面分析表 101
附錄二、企業sensingseizing重點彙整 113
附錄三、轉變能力重點彙整 127

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