本論文研究主要在台灣汽車零件產業的市場分析、如何選擇進入國際市場之模式及發展策略。台灣的汽車零件產業多屬於中小企業，產業群聚且零件上中下游體系完整，具有技術的核心能力、少量多樣及彈性製造的優勢，在國際市場上具有產業競爭優勢。雖然汽車零組件製造為傳統產業，但隨著外銷市場逐年增加，台灣正往汽車零配件整合、智能化技術等領域擴展。在全球汽車製造業明顯的新國際分工趨勢下，其台灣產業更顯得重要。在能力和品質逐年提升下，台灣汽車零件廠除了改善本身製程與工廠管理，可以朝與國際大廠合作為目標，加入全球供應鏈體系，不僅能提升本身的核心技術，良好的品質也能同時提高產品附加價值與品牌能見度。
此外，近年來環保及環境保護也是每個國家所關注的議題，各大車廠利用環保材料發展出節能省油的環保汽車，許多廠商也秉持著環境保護、永續發展的理念。未來將會有更多汽車零組件朝向電動、智慧化發展，並且往系統功能發展，這些與科技結合的趨勢是台灣零件廠的新契機，因台灣零件廠所生產的產品品質穩定、研發技術不斷在突破，而傳統零組件仍專於售後服務維修的市場，因此在全球市場中擁有多方面的競爭優勢。
從過去的研究探討中，了解現今時代的市場已改變、市場有所差異，舊有的靜態分析已逐漸跟不上變化劇烈的時代，需要不斷評估回饋修正來規劃、制定新的策略。在全球化的時代下，本研究認為台灣傳統零組件產業的海外進入模式選擇的因素和方式、策略有其他發現與更多可著墨的部分。本研究以八家汽車零組件製造商為例，探討該公司對於海外市場的分析、選擇與進入模式，了解不論是傳統零組件或是開發與智能車系相關零件的廠商，皆有配合市場再調整，透過不斷的回饋修正而有新的策略，是一種動態策略的過程，雖然步調較緩慢，但皆有調整的能力。

The main purpose of this thesis is about the market analysis of the automobile parts industry in Taiwan, realizing how company enter the global market and the reason why they want to become internationalization. The automobile parts industry in Taiwan mostly belong to small and medium sized enterprises, with complete supply chain, having the core competence of technology and the advantages of a small number of diverse and flexible manufacturing. Although auto parts manufacturing is the traditional industry, as the export rate increases gradually, Taiwan is accelerating the expansion in diverse aspects, such as auto parts integration, and the technical skills for smart cars. Under the obvious new international division of labor, the auto parts industry become more important and indispensable to global. With the improvement of capacity and the way of management, more company toward the goal like cooperate with international companies to join the global supply chain system, not only to enhance its core technology, but improve the quality, to add product value and brand visibility.
Moreover, more people concern about the environmental issues in recent year. Some vehicle company with the concept of protect environment and sustainable development, start to use environmental friendly materials. In the future, there will be more automotive components moving towards electric power, intelligent, and development of system functions. The tendency become a new opportunity for auto parts factories in Taiwan, the quality of the product is well stable for traditional industry, and the R&D technology is constantly breaking through, the core competence of company maintain the competitive advantage of the industry in the global market.
However, some previous studies have revealed some differences in the modes of entry international markets, there are more insights into different factors and strategies that affect the model choices from each company. Especially under the globalization, the static analysis is no enough for nowadays, with the competitive dynamics, the company use the feedback to re-organize and improve the strategy. Therefore, in this research, I will take eight auto-parts manufacturers in Taiwan as the case study. To understand no matter the traditional industries or a manufacturer of smart car-related parts, through the continuous feedback and explore the new strategies, it is a dynamic strategy process, although the pace is slow, there are still adjustable capabilities.

目 錄
論文審定書………………………………………………………………………… i
誌謝………………………………………………………………………………… ii
中文摘要……………………………………………………………………………iii
英文摘要…………………………………………………………………………… iv
第 一 章 緒論…………………………………………………………………… 1
1.1 研究動機與目的……………………………………………………… 1
1.2 研究問題……………………………………………………………… 2
1.3 研究方法……………………………………………………………… 2
1.4 研究流程……………………………………………………………… 3
第 二 章 個案產業與企業分析……………………………………………… 4
2.1 汽車零組件產業概況…………………………………………………4
2.2 個案公司簡介……………………………………………………………9
第 三 章 文獻探討………………………………………………………………20
3.1 國際化與國際化動機……………………………………………………20
3.2 進入國際市場考慮因素…………………………………………………24
3.3 國際市場進入模式………………………………………………………33
3.4 動態競爭理論……………………………………………………………38
3.5 小結……………………………………………………………………40
第 四 章 研究方法與設計………………………………………………………41
4.1 研究架構…………………………………………………………………41
4.2 研究方法…………………………………………………………………42
4.3 研究設計…………………………………………………………………43
4.4訪談對象…………………………………………………………………44
4.5訪談內容設計……………………………………………………………46
第 五 章 實證分析………………………………………………………………48
5.1 實證分析一: 各汽車零組件製造商國際化動機原因?.............48
5.2 實證分析二: 汽車零組件製造商如何選擇海外進入之模式?.......50
5.3 實證分析三: 全球產業競爭強烈，台灣汽車零組件製造商如何精進技
術及核心能力，發展長期策略?...................53
5.4 實證分析四: 以個案公司為例，了解各公司專業人士對汽車零件在未
來發展趨勢及延伸………………………………………57
5.5 實證分析小結…………………………………………………………61
第 六 章 結論…………………………………………………………67
6.1 結論與建議………………………………………………………67
6.2 研究限制…………………………………………………………70






參考文獻……………………………………………………………………………… 71
附錄一 各公司訪談逐字稿………………………………………………………76

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